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Marketing your property on the internet is every bit as important to your leasing strategy as having pleasing curb appeal or well trained professionals. Consider that in general, properties are reporting that internet leads accounts for 30% or more of their traffic. In some urban markets where relocation traffic is the heaviest, the internet is being reported as the #1 source of traffic.
Apartments and Vacation Homes are being leased "sight unseen" by renters that do not have the luxury of visiting an area prior to making a long distance move or vacation. Local prospects will also search an Internet Listing Service (ILS) to narrow down their search and make a selection. Best of all, the internet never closes! By placing your rental information online, you have created a virtual sales force that works 24 hours a day, 7 days a week.
Because internet advertising is generally less expensive than print or other advertising options, it is usually easy to fit internet leasing into a property's budget. Most ILS's offer a cost-per-booking that is much lower than that of other advertising options and provide a great return on investment. The internet can also be an expensive form of advertising if your sales team never follows up on the leads from your ILS's. That's where eLS can help…We provide an average response time of 3 hours or less and make sure the prospect's questions are answered personally as well as offering appointments that fit your schedule. We are your virtual leasing office! |